Our Method


As a journalist and a photographer with decades of experience we know how to make the interview process relaxing, enjoyable and very often insightful. We do not rush this part of the process in a series of quick on-the-record chats, but aim to get to know our subjects, to let them lead us through their lives at a pace they feel comfortable setting. And we go beyond just interviewing our subjects, talking to family members or key figures in their lives. It’s this especially that gives our books a depth of coverage not found elsewhere.

“The book is beautiful. They did a great job telling my story. I was a little nervous about the interviewing process, but it was relaxed and fun. It brought up things I hadn’t thought of in years. . . . So much came back to me. It was wonderful.”

Jean Bueti, Chappaqua, NY


At The Story Project we recognize our clients’ expectations for an exceptional level of quality. That means our books — from as-told-to-memoirs to the stories of treasured properties — include extensive research, distinguishing us from our competitors. Not only do we gather material about our subjects, but we also place their stories in an historical and social context.

We are happy to travel to a client’s ancestral homeland to put their story in better context and give readers a deeper sense of their heritage. On a recent trip to Italy we uncovered previously unknown genealogical documents and did field research on the political and social events that prompted our subject’s life-changing journey to America. This is indeed the luxury version of an as-told-to memoir.


As a journalist who has been published in a wide range of publications from The Wall Street Journal to The Miami Herald to Narratively.com, Caitlin brings a wealth of story-telling experience to the job. As a result, our copy reads like journalism at its best, bringing the facts to life and setting scenes in a compelling, dramatic style that aims to inform and intrigue readers

Photography and Design

Different projects require different approaches. But a pattern does emerge. For example, as-told-to memoirs typically include a formal portrait session, as well as time for candid photos. Peter, whom clients find to be discreet and unobtrusive, often works in tandem with Caitlin, looking for images as she conducts interviews and pursues research in the field.

At the design stage, Peter works closely with clients to choose photographs and ephemera from their archives that go beyond mere illustration to amplify the themes in Caitlin’s text. Care is taken to sequence a book’s visual elements for maximum effect.

In addition, Peter helps guide clients through what may seem like a bewildering number of decisions that need to be made when designing a book. Do we opt for a portrait or landscape orientation? Standard or premium paper? A dust jacket or image wrap for the cover? Whatever the choice, The Story Project will ensure your satisfaction.